About Incredible

Making the everyday
incredible.

We started asking clients about their pain half-jokingly. People offload, the late nights, the missed dinners, the work they do twice because nothing in their stack talks to each other. Technology promised the day-to-day would get easier; for most teams it hasn't, because no one connects the tools. That's the work we do.

Pain → painkiller

It was never the hours we saved.
It was her evenings, back with her family.

One of our US clients spent about 20% of her week manually reconciling data between her CRM and her accounting tool. We brought that down to a few minutes.

The win wasn't the time saved. It was a text, weeks later: she had her evenings back with her family for the first time in years.

That's why we ask about the pain first. Late nights. Sick leave for stress. Moments missed. We build the painkillers.

Her week

Disconnected

Four tools that don't talk — so she becomes the integration, by hand, every day.

Her week, now

Connected

Connected once. The glue work disappears — and Friday ends at 4.

Off

Stories from the field

Pain. Then painkiller.

Two of the analogies we keep coming back to. The hype cycle gets the headlines; this is the work.

The $200k pizza problem

Reports were so far behind, management was bribing techs with pizza.

A team of technicians sat on $200k of un-invoiceable work because the site reports were always weeks late. We built them an AI receptionist they ring on a NZ landline from the van on the drive back. It interviews them about the job, drafts the report, and they top it up with photos at the workshop. Reports done same day. Invoices out. No pizza required.

$200k

Un-invoiceable work, recovered

Construction services · NZ

The sports team

Pass the ball, then explain what to do with it, then re-explain the whole game plan.

A client described his team having to pass the ball, then explain what to do with the ball, then re-explain the game plan, every single time. Everyone dropped the ball, everyone got frustrated. AI's real, boring job is making sure everyone has the same context and the same playbook the moment the ball lands at their feet, so the team can actually operate as a team.

Same playbook.

For everyone, every time

Professional services · AU

We love talking about the practical use of AI more than the hype. Ask us about Gartner's Hype Cycle on the call, we'll happily unwind the hysteria.

The team

The Incredible team.

Designers, engineers and AI specialists who start with the business and its problems, and the human impact behind them, then use software to solve them. We work across five timezones, so the work moves while you sleep.

Matt Browning

Co-CEO

Vancouver, Canada

20+ years in technology, with two businesses built and sold along the way. Leads our technical team and was profiled by the NZ Herald as an AI trailblazer.

Stephen Johnson

Co-CEO

Dunedin, New Zealand

A software-sales background spanning Fortune 50 companies and Y Combinator startups. Has helped hundreds of businesses solve complex problems with custom apps.

Aiyana Grigsby

Operations Manager

Rotorua, New Zealand

A logistics specialist from Crankworx Rotorua and Whistler Blackcomb. Keeps every project running smoothly when the pressure's on.

Darren Humphries

Lead Architect

Toronto, Canada

Former Glide team member with several years of platform expertise. Owns our technical architecture and mentors the dev team to ship scalable client solutions.