Custom Buildsv1 in 4 weeks

The workflows eating
your week, solved in software.

Off-the-shelf tools force your team to bend to them. We sit with how you actually work, then build software that takes the painful bits off your plate, and connects to everything you already pay for.

See a real build
OFF THE SHELF
Generic CRM
Lead
Opportunity
Account
Quote
…but you're a field service business.
NOT CONNECTED
SalesforceSAPXeroMailchimp
YOUR BUILD
Job dashboard · Crew 3
Rivertown · Tank service
08:30 · On site
Palace Construction
11:00 · Travelling
Perrin Ag · Pump swap
14:15 · Scheduled
Harcourts NZ · Callout
16:00 · Scheduled
AICrew 3 likely to finish 40 min early, reroute to Perrin?
CONNECTED TO YOUR STACK
Salesforce
SAP
Xero
Mailchimp
Bent tools
Your CRM was built for SaaS sales, not 60-person field crews. You bent it. Now it fights back.
Tribal knowledge
Critical workflows live in someone's head. They leave, the process breaks.
Shadow spreadsheets
Every workflow has a spreadsheet nobody wants to admit to. That's where the real ops live.
Integration debt
Six tools, four Zapier chains, one engineer on-call for every breakage.
Pain we've taken off lately

A few of the workflows we've
taken off teams' plates.

Anchors, not boundaries. Most of what we ship sits near one of these, if your sore spot isn't here, it's probably still a fit.

Field & service
The office-vs-field handoff, finally one app.
Dispatch, time on site, photos, parts and invoicing stop living in five places. Crews update once; the office sees it live. The Friday paperwork crunch quietly goes away.
Office admin down to a fraction of what it was
Quote & sales
The quote pile that never shrinks, cleared.
Pricing, terms and templates pull from systems you already pay for. The first draft writes itself; your team reviews and sends. Quotes that used to eat an afternoon take minutes.
Hours back, fewer deals stuck on “awaiting quote”
Ops dashboards
The Monday-morning numbers, already current.
One view across CRM, accounting and project systems, honest, live, no rebuild. AI writes the weekly narrative so your ops lead can read it with a coffee, not assemble it before the meeting.
A weekly report that doesn’t get built from scratch
Finance ops
The Friday reconciliation panic, retired.
Invoices match across your systems automatically. AI triages the exceptions and drafts the follow-ups. Finance stops chasing what should already agree and gets their afternoons back.
Same-day billing instead of week-long cycles
Internal tools
The workflow that lives in someone's head, out in the open.
Onboarding flows, compliance logs, approvals, inventory, incident reporting. The processes nobody can quite document become apps everyone can actually use, and that don't leave when the person who knew them does.
Tribal knowledge, finally captured in software
+ more
If yours isn't on here,
it's probably still a fit.
The most interesting builds rarely sit in a neat category. Tell us the workflow that hurts.
Start a conversation
How we're different

Not SaaS. Not a dev shop.
Both, squared.

Dimension
With Incredible
Traditional approach
Starting point
Your workflow, mapped in a day
Generic templates, configured for weeks
Time to v1
4 weeks, real data
3–9 months, if it ships
Integrations
Live, two-way, monitored
15-min syncs, fragile Zapier chains
AI usage
Only where it removes a manual step
AI feature list, rarely used
Maintenance
Quarterly evolution sessions
Change requests, rebilled
Who does the work
Senior designer + builder
Juniors + offshore production
Starting point
With Incredible
Your workflow, mapped in a day
Traditional approach
Generic templates, configured for weeks
Time to v1
With Incredible
4 weeks, real data
Traditional approach
3–9 months, if it ships
Integrations
With Incredible
Live, two-way, monitored
Traditional approach
15-min syncs, fragile Zapier chains
AI usage
With Incredible
Only where it removes a manual step
Traditional approach
AI feature list, rarely used
Maintenance
With Incredible
Quarterly evolution sessions
Traditional approach
Change requests, rebilled
Who does the work
With Incredible
Senior designer + builder
Traditional approach
Juniors + offshore production
How we build

Modern stack. Built to last. Shipped fast.

We ship in weeks what used to take quarters, not by cutting corners, but by picking the right tool for the job. Full code when you need it, no-code when it fits, and the latest AI in the parts where it genuinely saves time.

FRONTEND
Glide
React / Next.js
Tailwind
Vercel
shadcn/ui
BACKEND & DATA
Supabase / Postgres
Typescript
Cloudflare
Google Cloud
AI & AUTOMATION
Anthropic Claude
OpenAI
Hugging Face
Zapier / Make
Custom agents
Anatomy of a build
Tennant

Tennant · quotes in under two minutes.

A National Sales Manager at a multi-billion-dollar manufacturer. Up to an hour per quote. Hundreds of quotes.

Tennant quoting app
BEFORE
×Quotes built by hand from 3 separate systems
×45 minutes per quote, error-prone
×Senior person gated every deal
AFTER
AI-assisted quoting app built in 6 weeks
Under 2 minutes per quote
Sales team self-serves; ops sees every deal live
22×
faster quoting, 45 min → under 2
6wk
to working v1
3→1
systems → source of truth
Read the full Tennant story
How we work

From discovery call to shipped software

A rhythm, not a rigid plan. Timeframes below are typical, we flex with the complexity and scale of the engagement.

01
Scope
days – months
We sit with your team and get under the problem. Simple scopes close in a day; complex ones can take weeks or months before we're confident enough to quote.
02
Design
~2 weeks
Clickable mock in your hands. Your team steers before we write code. Faster on tight scopes, slower when there are real UX choices to make.
03
Build
4 weeks – 6 months
Working software with real data, iterated in the open. Some builds ship at the 4-week mark; others evolve over quarters.
04
Evolve
Ongoing
Your ops change. Your software should too. We stay on call to keep the build ahead of the business.
Investment

Three shapes. Honest numbers.

Sprint
$5k – $25k
4 weeks · one workflow
One focused problem, shipped end-to-end. Best when you know the shape of the pain.
Robust
$25k – $75k+
8–16 weeks · multi-workflow
Your operating system. Multiple workflows, full integrations, AI where it earns its keep.
Enterprise
Custom
Scoped individually · multi-region
Complex ops, bespoke requirements, security and compliance review. A dedicated build team and ongoing partnership.
We price by shape of engagement, not by the hour. You'll know what the first cheque looks like before you book a discovery call.
Custom Builds FAQ

The questions operators
ask on the discovery call.

On the discovery call we map the workflow that's costing you the most in time, money or margin. The first build is whatever returns the investment fastest, usually 1 of 3 workflows on the whiteboard.

You do. We build on your accounts (Supabase, Airtable, Glide, etc.) so you own the IP and the data from day one. You can bring us back, bring another team in, or take it in-house.

Yes, always. For regulated industries we'll also run your security questionnaire and, where needed, host in a specific region.

They will. We design in the joints to bend, and on Robust and Enterprise engagements, quarterly evolution sessions bake change in.

Yes. We frequently pair with in-house product, IT or data teams. Sometimes we build and hand over, sometimes we stay on as the ops-software arm.

Get started

Ready to free yourself
from busy work?

A 30-minute discovery call, no pressure. We'll map one workflow with you and tell you honestly whether we can help.